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Independent dealership consulting.
Same goal as you: more sales.

Digital operations, marketing strategy, and compliance — with no vendor ties and no bias.

Lot Metrics is operated by Vigilant Consulting, LLC.

Most ad budgets are buying influence, not discovery. I review the stack, the spend, and the data that actually moves turn, margin, and Cost Per Sale.

90-Day Engagement

What the 90 days covers

A structured, ground-up review of your digital operations — not a vendor audit performed by a vendor. Every finding is yours to keep.

Full Stack Review

Website, CRM, vendor profiles, and related systems examined from the outside in — the way a customer and a compliance officer would look at them, not the way your rep does.

Cost Per Sale Audit

Find the underused and underperforming tools silently inflating your Cost Per Sale. Duplicate spend, stale contracts, and tools your team stopped using six months ago.

Practical Data View

Turn, margin, and real cost — not vanity traffic numbers or lead volume. You'll see the numbers that connect digital spend to the front-end gross on the deal sheet.

Technology Compliance Check

Your tech stack reviewed against current FTC rules and your cyber insurance policy. Most stores have gaps they don't know about until it's expensive to fix them.

Most stores have already tried the agencies, the Tier 2 quarterly programs, the website "lead generator" add-ons, and another CRM. Volume did not become consistent. Cost Per Sale did — usually past $1,000. I cut influence spend that does not lift discovery-channel sales, identify the channels that are missing, and protect margin once the data view is clean.

Straightforward

The offer

90-Day Engagement

$1,500 / mo.

90 days. No auto-renew. No setup fee.

Post-engagement retainer and quarterly audits are available when the 90 days are done and you want ongoing coverage — not before.

What's included

  • Full digital operations review
  • Vendor and spend audit
  • Turn, margin, and CPS analysis
  • FTC and cyber insurance compliance check
  • Written findings — yours to keep
  • Direct access to Russell throughout

Who this is

Russell Sizemore

Twenty-six years in automotive digital. Seventeen years in retail management. Seven years consulting independently for dealerships across the region.

26 yrs

Automotive digital

17 yrs

Retail management

7 yrs

Dealer consulting

NCADA Associate Member · US Navy Veteran
Vigilant Consulting, LLC

What this is not

Before you ask — here's the short version of what you're not buying.

Not an ad agency

No media buys. No retargeting campaigns. No monthly creative packages or managed spend with a margin baked in.

Not a replacement pitch

You won't hear a recommendation to rip out your DMS or swap your pricing tool on day one. The work happens before any replacement decision gets made.

Not vendor-aligned

No referral agreements. No affiliate relationships. No preferred vendors with a commission riding on your signature. Independent means independent.

How the 90 days runs

  1. Are you on the discovery channels that matter (marketplaces and the website)?
  1. Do influence campaigns increase sales that started on those channels?
  1. Are those campaigns cost-effective at that job?
  1. Is the website built for the in-market audience already on those channels?

If a tactic cannot answer yes to 2 and 3, it is wasted spend.

The 90-day structure is deliberate. Discovery happens before any recommendations. You receive findings in writing — not a verbal debrief and a sales pitch for the next service.

Also available

Lot Metrics: Automated used-car pricing

Lot Metrics is also an automated used-car pricing service that applies third-party price badging and layers directly on top of your existing pricing tool — not a replacement for it.

Consulting comes first. The pricing service is available once the store is ready and the data view is clean enough to use it properly. You won't be sold both at the same time.

Works with your current tool

Layers on — doesn't replace

Third-party price badging

Automated and current

Available post-engagement

When the store is ready

Ready to talk?

Call or text during business hours. Email works any time. No intake form, no discovery call booking flow, no SDR. You'll reach Russell directly.

Call or Text

(336) 466-1746

Lot Metrics

lotmetrics.com

Vigilant Consulting, LLC · Lot Metrics

(336) 466-1746 · russell@vigilantconsultingllc.com · lotmetrics.com

Vigilant Consulting, LLC is an independent consulting company. No vendor affiliations. No referral arrangements. NCADA Associate Member. US Navy Veteran–owned.