Your Pricing Tool Has a Blind Spot.
Inventory Performance · Marketplace Visibility · Transparent Results
LotMetrics is a hands-on inventory performance service for franchise dealers. We identify what's suppressing your used vehicle visibility, fix it, and show you exactly what changed — in your data, not ours.
Your pricing tool is built for acquisition, appraisals, and wholesale decisions. It's excellent at those things. But it has one blind spot it cannot fix: the badge a shopper sees on AutoTrader, CarGurus, Cars.com, and Carfax is calculated inside each platform's dealer portal — siloed, with no API access for any outside tool. Your tool gives you a market percentile score. The shopper sees something else entirely. That gap is where inventory goes to sit.
We access the actual badge data from each platform you subscribe to, analyze it against your current pricing and merchandising, and align the two. You see the results. All of them.
Get Your Free Used Action Report
WHAT IT PRODUCES
The Numbers Speak for Themselves.
+52%
SALE PROBABILITY SCORE
Used inventory avg SPS · Southeast franchise dealer
+150%
SHOPPER ENGAGEMENT
Avg VDP views per unit · Same store, same spend
Zero
AGED INVENTORY
180+ day units remaining · Was 35 at engagement start
Best Ever
SALES VELOCITY
Highest used sales month on record · Posted during active engagement
MARGIN IDENTIFIED · TWO STORES · ONE MORNING
$120K+
Recoverable gross in badged vehicles — without moving a single badge
"That $120K wasn't created. It was already there — sitting in vehicles the market had already validated at a higher price. We found it. That conversation happens on a call."
TWO THINGS. ONE GOAL.
Two Things. One Goal.
Inventory Performance
We align your pricing and merchandising to what shoppers actually see on every platform — badges, search rank, visibility signals. Higher SPS. More VDP traffic. Faster turns. The approach is consistent. The execution is ours. The results are documented and delivered to you.
Margin Recovery
We identify vehicles where the market supports a price increase — and the badge survives it. Gross you didn't know you were leaving. Recovered without giving anything away on the platform side.
We also evaluate whether your digital spend is going where buyers actually come from — not where the vendors say they come from. Those are often very different places. That's a consulting conversation.
THE TRANSPARENCY DIFFERENCE
Every Other Vendor in This Space Grades Their Own Homework.

Agencies report their own campaign results. Factory programs report their own co-op metrics. Platform vendors report their own engagement numbers. In every case, the same company selling you the service is the one telling you it's working.
LotMetrics uses an independent AI instance to analyze and verify the results of our own strategies — and shares that analysis with you directly. Not a curated dashboard. Not a vendor summary. The AI sees your data, evaluates what we did, and tells you what actually happened. You can read the same output we do.
To our knowledge, no other vendor in automotive retail does this.
We have no media to sell. No impressions to inflate. No co-op compliance to protect. Every recommendation we make is grounded in your marketplace performance data — and verified by an AI that works for you, not for us.
WHO LOTMETRICS IS BUILT FOR
Who LotMetrics Is Built For
1
The Open Operator
Successful, curious, not defensive. Knows the results aren't adding up but lacks the framework to diagnose why. Ready to challenge assumptions if shown the data.
Signal: "I feel like I'm spending a lot but I'm not sure what's working."
2
The Disillusioned
Has been over-promised by agencies. Costs are rising, results are flat. Not looking for another pitch — looking for someone who will show them the truth without something to sell.
Signal: "My agency keeps telling me it's working but I'm not seeing it on the board."
3
The Data Believer
Trusts numbers over relationships. Already running analytics but missing the automotive-specific layer. Once the data clicks, they own the process.
Signal: "Can you show me the data behind that recommendation?"
4
The Velocity Operator
Laser-focused on used turns and gross. Knows aged inventory is dead margin. Already feels the merchandising-over-marketing problem intuitively — needs someone to execute it systematically.
Signal: "My used cars are sitting too long. I need to move them faster."
SIMPLE, TRANSPARENT PRICING
Simple, Transparent Pricing
NO CONTRACT · NO SETUP FEE
$649+ / month · Core Service
LotMetrics Merchandising
Badge-aligned pricing and merchandising execution across your marketplace subscriptions. Strategic timing. Consistent execution. Monthly performance summary. Starting price scales with inventory size. This is the service our case study results are based on.
NO CONTRACT · NO SETUP FEE
$1,500 / month · Consulting
LotMetrics Consulting
Marketing spend audit. Attribution analysis. Digital channel alignment. Platform representation review. Pricing discipline framework. Direct advisor access. Available independently of the core service.
CONTINUITY WITHOUT COMMITMENT
$500 / month · Retainer
Post-Consulting Retainer
Maintains access for both parties after an active consulting engagement. No scheduled deliverables — but direct LotMetrics expertise remains available on demand.
About
Veteran Owned & Operated
Lot Metrics™ is a Product of Vigilant Consulting, LLC
U.S. Navy Veteran · Veteran Owned & Operated
Founded on the same principle the Navy demands: measure it, execute it, and don't accept excuses when the data says otherwise. 25+ years of dealership-level digital operations — we've worked the desk, managed inventory, and fought with vendors at 9 PM on a Friday.
NCADA Associate Member
Associate Member of the North Carolina Automobile Dealers Association. Engaged in the dealer community, accountable to industry standards. No fluff. No jargon. No discovery calls that burn your Tuesday morning.
Lot Metrics™ is a service of Vigilant Consulting, LLC · Call: 844-844-4511

ONE CONVERSATION
We'll show you what your pricing tool can't see.
Your badge data across every platform. Where your visibility is suppressed and why. Where the gross is sitting uncollected. Whether your spend is going where buyers actually come from.
Everything else is a conversation we'd rather have with you directly.