LOTMETRICS™ · VETERAN OWNED & OPERATED · NCADA ASSOCIATE MEMBER
Your used car pricing isn't wrong.
It's just not visible.
It's just not visible.
Most of your traffic comes from CarGurus and AutoTrader —
but your inventory isn't aligned with how shoppers actually see it.
That's why cars sit…
or get discounted just to stay competitive.
but your inventory isn't aligned with how shoppers actually see it.
That's why cars sit…
or get discounted just to stay competitive.
When your pricing is aligned to real shopper visibility,
everything improves —
and you stop giving away gross just to stay competitive.
THE PROBLEM
Most GMs Are Still Managing Pricing Themselves.
The average GM spends 3–4 hours a week reviewing aged units, adjusting prices, and watching visibility drop — without ever knowing how their inventory actually appears to shoppers on CarGurus or AutoTrader.
Reviewing aged units
Adjusting prices manually
Watching visibility drop — without knowing why
Even when pricing looks correct internally, it's often inconsistent externally. The market has already moved. Your tool hasn't caught up.
THE REAL ISSUE
CarGurus and AutoTrader Drive Most Vehicle Discovery. There Is No Cost-Effective Substitute.
These platforms control how shoppers find your inventory. If your vehicles aren't showing up — or aren't showing up well — you're either invisible or you're discounting just to stay in the game.
SUPPRESSED
Your vehicle doesn't appear in search results at the price you're asking. Shoppers never see it.
OVER-DISCOUNTED
You dropped the price to stay visible — but gave away gross you didn't have to.
ALGORITHMICALLY STALE
Your vehicle is priced right — Good or Great badge, 96% to market — but it hasn't changed recently. The algorithm has deprioritized it. VDPs are low. Shoppers aren't finding it, even though nothing looks wrong.
Most dealers are doing one or the other. Neither is a pricing strategy.
WHAT LOTMETRICS DOES
We Show You How Your Inventory Actually Looks to Shoppers.
Not how it looks in your DMS. Not how your pricing tool reports it. How it actually appears — right now — to a shopper searching on CarGurus or AutoTrader.
Real Visibility
We pull actual marketplace data — not vendor-filtered reporting views.
Aligned Pricing
We align your prices to real shopper visibility signals, not internal benchmarks.
Continuous Adjustment
Pricing stays aligned over time as the market moves — not just when you check it.
WHAT CHANGES
The Results Show Up Where It Counts.
More
Shopper Visibility
Your vehicles appear higher and more consistently in marketplace search results.
Faster
Inventory Turn
Units move before they age — without discounting to force it.
Fewer
Aged Units
Less inventory sitting past 60 days. Less pressure to cut price.
Higher
Gross Retention
You stop giving away margin just to stay competitive.
Less
Time Managing Pricing
Hours back in your week. Pricing runs without you.
HOW IT WORKS
Continuous Pricing Alignment. No Manual Work Required.
We connect to your existing data sources and align your pricing to real marketplace visibility — every day. As the market shifts, pricing adjusts. As results come in, the approach improves.
01
We Connect
We integrate with your pricing tool, nVision, and CarGurus. No changes are required to syndication or price mapping.
02
We Align
Pricing is adjusted to match real shopper visibility on the platforms that drive your traffic.
03
We Improve
Results are tracked. Pricing strategy adjusts over time based on what's actually working.
That's it. Every morning, before your day starts.
WHY IT WORKS
Built in Real Dealerships. Not a Lab.
LotMetrics was built and tested inside high-volume franchise stores with 200+ car used inventories— not developed in theory and then handed to dealers to figure out.
25+ Years in the Business
Built by an automotive insider who understands operations, automotive data, and the vendors technical capabilities.
Live Data. Real Stores.
Every approach was developed and validated using actual inventory, actual results, and actual market conditions.
Veteran Owned & Operated
LotMetrics is a product of Vigilant Consulting, LLC — built with the same discipline and accountability we brought to service.
Want to see how your inventory actually looks to shoppers?
No pitch. No demo. Just a clear picture of where you stand — and what’s costing you right now. It’s the same visibility our clients use every day to improve turn and stop giving away gross.
📞 (844) 844-4511
✉️ russell@lotmetrics.com
✉️ russell@lotmetrics.com